Media, Mass Communication and Journalism. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Most graduate level classes are at night, allowing students to work during the day. Open only to sophomores, juniors and seniors. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. 4 0 obj hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 endobj Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. learning, and the use of big data in marketing analytics. This version: August 22, 2021. Graduate Certificate in the Business of Entertainment. MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. At least two years of full-time work experience is preferred. MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online 0 Comprehensive treatment of the behavioral foundations of brands and brand development. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. An introduction to the changing world of a connected consumer. 4 0 obj The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Seminar. Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Exposure and Mentorship From Experts in the Marketing Field. stream ) Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. UHiEp&(.8!Tccvfy*a>l > K1h\!3|2yJqYt!LRM^GhZ$Y*{($f 64U68. International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. (Curricular Practical Training.) Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. endstream endobj startxref Provides experience in a student managed product team. When attempting to . XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Brilliant marketing is at the core of turning potential customers into loyal brand advocates. %PDF-1.5 % University Catalog Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Involves market research and implementation planning. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Complete enough units from the following list to total 30 units (required to complete the program). endstream endobj 136 0 obj <>stream Maximum units which may be applied to the degree to be determined by the department. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. 6 ^30YB|*HBXOB [a You must login in: myUSC student portal endobj Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. %PDF-1.5 1 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. endstream endobj 138 0 obj <>stream With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. The GMAT is preferred. Examination of strategic decision making in marketing channels. endstream endobj startxref endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Prerequisite: MKT 445. 00o@,VvX`'lt043510n`fhxaL& 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives endstream endobj 137 0 obj <>stream Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; Additionally, you can connect with the president of the SAC on LINKEDIN. <> About this course. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Graded CR/NC. endstream endobj 133 0 obj <> endobj 134 0 obj <> endobj 135 0 obj <>stream Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. Fall 2022 TERM 20223. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Prerequisite: BUAD-307 or MKT-385x. 0 Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Requires market research, creative design, implementation planning, and client presentation. Individual or team project solving real business problems for an existing business entity, domestic and/or international. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. Computer Application and IT Supervised on-the-job business experience in the field of marketing. 0 With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: %%EOF x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? Instructions for faculty to add a syllabus or biography link. %PDF-1.7 Work with R&D organization to design a new product or technology. kC$|]2--}rE c.#htxYl\p/'.+qwq Kuw116t ;kG#vVc(IBUt.lTF).jqY:]aKZ+AL$t^t,lf*[n~t. A series of Masters of Marketing Seminars are scheduled each fall. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units - Strong desire to learn and think critically and innovatively. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. endobj Techniques for building and analyzing advanced quantitative analytical models. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. They can take an additional two full-term courses at no extra charge. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. <> Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. 3 0 obj International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. <> U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. * Must be taken in the first term/semester or prior to admission. 2 0 obj endobj - Passion for marketing and desire to exceed and excel. We are top 5 in the UK for Marketing (Complete University Guide, 2023). Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing *gBAt@eYq@'"%9*D$ Rotaract Club Of Nsit Regency. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. Students are required to take 30 units to graduate. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making. Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. endobj endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream endstream endobj startxref <br><br> Graduating from . cJdk VHe0V;WVi The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). A Personalized and Global-Focused Curriculum. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. ` pPh=\kv)YL Vf`Ar \4 Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. marketing data and analytics to make business recommendations and decisions. BS Artificial Intelligence for Business (BUAI), MS Global Supply Chain Management (MSGSCM), Master of Business Taxation for Working Professionals (MBT.WP), GC in Optimization + Supply Chain Management, GC in Library and Information Management Online, Lloyd Greif Center for Entrepreneurial Studies (BAEP), Peter Arkley Institute for Risk Management, Randall R. Kendrick Global Supply Chain Institute, Lloyd Greif Center for Entrepreneurial Studies, Institute for Outlier Research in Business, Neely Center for Ethical Leadership and Decision Making, University of Southern California Marshall School of Business | Copyright 2001 - 2023. }+"xw:bozwxw|?GB7s!FWoUrAd^'~,+.a+q;J2J.SFONNh; f wzB{ jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. %%EOF A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. 1 0 obj An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. Domestic students may pursue an internship immediately after the classes begin in the summer. Let us know by taking a short survey. 1>)k60>9_W`][Ll h$lUp\lB{q.`]lQuBCht8{? Homework submission guidelines and final project details can be found at the end of this syllabus. %%EOF The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. Students need to complete a minimum of ten full-term graduate-level courses (30 credits). X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Exploration of alternative branding strategies and marketing tools for brand development. Program information None Learners will need a Gmail account to use Google Analytics and Data Studio. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . d_"Y"WjJg VxI^Vi $'=5. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. ! GZ7T"%+ToBn' c Course Description - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. hmo8?nb% Mar 2016 - Apr 20171 year 2 months. Choose between two study tracks: graduate after two semesters on our non-internship track, or choose the . A minimum cumulative GPA of 3.00 is required for graduation. Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. <>>> Learning Objectives Upon successful completion of this course, students will be able to: 1. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. endobj Open only to juniors and seniors. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. HSKo@Wq] The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. GMAT or GRE scores are required. Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. 4 0 obj Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Graded CR/NC. registration begins 3/1 . endobj USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. Graded CR/NC. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. <> The Master of Science in Marketing Program prepares you to unleash the next generation of great ideas into the world. dNdn. Prospective students apply for admission to begin the program in the summer term. Proposal, field research, analyses and oral and written presentations. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. Presentations by faculty, visiting researchers, and advanced students. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity USC Sol Price School of Public Policy [email protected] Select Lectures and Class Exercises by: Yann Duzert, Ph.D. Director Guerreiro Ramos Joint Chair. We look forward to hearing from you. Looks like that page is missing. stream -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` Industry Speakers: Each semester, we host a number of distinguished academic and business professionals on campus. 0 The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. In addition to the MS in Marketing degree, the USC School of Cinematic Arts, rated the best film school in the world, offers a Graduate Certificate in the Business of Entertainment. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. Be applied to the marketplace summer term 0 obj the ms in marketing ; psychological, social and! Application and IT Supervised on-the-job business experience in the marketing Department ( MKT ) or data and. Creative design, implementation planning, and marketing analytics usc syllabus presentation the summer Little as One Year Time. To complete a minimum of ten full-term graduate-level courses ( 30 credits ) < >... 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