And I will not drink this nor will I EVER buy a lugintas product for the rest of my life. Changing the coloring agent didnt destroy it prior to that. Brewed with Centennial and Chinook hops. Not drinking the new crap!!! Quality beer is not a priority. Bummer there are an infinite number of hoppy ales available out there, Newcastle didnt need to be another one. Where can we get original from now onpm me and let me know etasimmons@gmail.com Newcastle Brown Ale, a brew created by Col. James Porter in 1920, was first produced. Luckily I still have Mississippi Mud and Arrogant Bastard who unlike you knows how to brew a legit beer!!!! This is my opinion and I understand that many of you will not agree. Newcastle Brown Ale 121 Results ale brown bier Spiral Notebook By ercedeswood $13.16 $16.45 (20% off) Shearer 9 Raised Arm Celebration Sticker By FootballArcade From $2.52 Brown Ale Newcastle Sticker By otirno From $1.35 Classic Newcastle subbuteo team design Sticker By Subsnapper 73 From $1.68 Newcastle Brown Ale Sticker 65 years old grew up in newcastle. Maybe I missed the once respone that liked this Fake NCBA. Bring the original dog back. A good thing shouldnt be messed with. Bought some today and thought it tasted odd. Now it is back to those of us who drink NCBA because we love it. Heineken, you lost this baby boomer consumer. What have they done to my beer!!!! In 2010 brewing was moved to John Smiths brewery Tadcaster North Yorkshire until the present day Ive tried and tried to like this new beer with the stolen name. Please!?! Just how sucky is the new Newc Brown? I wish they would bring the original recipe back. Why didnt they just come out with a new beer instead of screwing with a good one? This was my favorite beer for 15 years! I only drank new castle. Menu. Newcastle Brown Ale is a brown ale, originally brewed in Newcastle upon Tyne, England. So I dont get it. What have you done to my beer!!! Did NOBODY learn anything from the New Coke debacle in the 80s??? Wouldnt give to my worst enemy. Complaining is fine, but someone needs to act. Might consider changing the name to Newcrapple. Writing from Newcastle UK here guys let me tell you forget Newcastle Brown Ale, its a goner and has been ever since they stopped brewing it here. I suspect that Heinekin did some advertising and NCBA became the Fad beer to go to by those that listen to that stuff. I dumped out my beer! Totally fooled me. I still want to cry, but right now I need to run in to town and buy a 12 pack of Stella. I thought originally it was the new bottles when I bought a six pack. Im speechless. I fell in love with NBA about 30 years ago and am mortified at the new taste. Bought all five six packs so for awhile I can enjoy the old stuff until its gone. Its terrible. How do you think you can change a beer entirely and keep the same legendary name? Yes, need suggestions to try out Ive got 1 old New Castle left, I posted my own rage about the new recipe but in regards to your comment, all I can think to recommend you try is beer by Hacker Pschorr. fucking ruined. Absolutely terrible. From that point forward, their Maple ale was nothing more than some lousy beer with maple flavoring. Now we cannot even get them here. The new Newcastle is terrible. This company is an IPA crap-beer specialistIMO, Reach him atkswartz@epgmediallc.comor on Twitter@kswartzzor Instagram@cheers_magazine. If you loved old Newcastle, you will hate and despise new Newcastle! I was a fan of this beer ever since I was introduced to it in 1992. Its clear nobody likes this new recipe! So Heineken is in the process of destroying New Castle Brown Ale. Im not sure exactly what all changed, but I dont like it. My favorite smooth, thirst quenching and easy drinking beer in the world is now ruined by these douche monsters. I do not like or drink IPA. They ruined Newcastle. Will find another brown ale made by someone else. Fools! Shame on you!!!!! The blend of crystal malts creates a light, nutty, malty taste softly balanced by hop druness. Weak af. We discuss our information collection practices below. Just finding that it changed? It could have been millions or more. info@beveragedist.com. There are literally thousands of IPAs on the market. The Dukes Brown Nose Ale has great malt flavor and easy to drink without the hops bitterness. I tried the new version as well and let me tell you its crap! They took a great genuine drink and trashed it and pissed all over it! You guys messed up big timeI've been drinking NewCastle Brown Ale for 30+ years. Wish I could get my hands on the old Newcastle. Will NOT be purchasing this, nor anything by Lagunitas and, if I can help it, anything from the Heineken conglomerate. There are plenty of great ales on the store shelves which will see an increase in sales because we will Not be buying Newcastle again. If you do not agree to these terms, do not use the services. Chocolate and caramel notes are moderate, making this. She said it is! Newcastle Brown Ale, England, Case of 6 12 oz. All I know is that Lagunitas is definitely not earning the profit they anticipated by marketing this new crappy NBA recipe. Hopefully, Heineken will see that sales have completely dropped off and change it back as soon as possible. I just bought a 6 pack last night and boy oh boyThis is some awful stuff. You guys are freaking hilarious! Dont be a non caring corporation, please go back to what worked before the move to the US. Ever since Newcastle production moved out of England, its gone downhill. I will NEVER buy this horrible denigration of what was once a magnificent beer. We said, Lets keep the soul intact.. Well they managed to ruin my favorite beer, thanks for nothing! In the mean time, is there anywhere that imports the original?? WHY? Thanks Jim for the link to change.org. New Newcastle is awful. Onto greener pastures, just dont know what it will be. Why would take an already great recipe and fuck it up by changing it? Before this, Newcastle was the beer by which all others were judged. Youre right it was the gold standard and you are the company responsible for ruining it. Completely bummed out. It is not welcome here !! Guess customer feed back does not mean anything to these chumps. Turned a lot of friends on to it. It doesnt taste hoppy at all. There was a reason this Ale had been around for so many years, it tasted GOOD. While some may . HORRIBLE taste. Lost even more when it was brewed in Yorkshire. Shame on you, Lagunitas, for ruining a beer that has been part of so many fond memories for me for decades. Yep, if they have not seen their error by now, so be it. What a high recommendation it is not terrible! 6 watching. I cant believe they did this! Someone in on the original formula should create OLDCASTLE Brown Ale. Save my name, email, and website in this browser for the next time I comment. I suggest the change be made ASAP because I am sure all of the original Newcastle lovers are doing what I am by trying to find a new beer to replace Newcastle. Why buy the name, just make your own shitty brown beer. In short, it was a great beer for any occasion and Lagunitas ruined it by turning it into yet another crappy overly hopped quasi IPA. Long time drinker of Newcastle is going to find something else to drink. Now we get this trendy IPA wannabe??? So Heineken bought the name, filled it with beer made with cheap ingredients, making no attempt to duplicate the original taste and are laughing all the way to the bank while sticking their middle fingers up to the public. This decision was made in a board room by a bunch of out of touch rich snobs that probably dont even drink beer. My hatred for Lagunitas is even greater than it was a month ago. This is garbage. Simply put: you guys f$&@ed up. I doubt the corporate idiot decision makers ever read these responses but if they do, kiss my ass goodbye from your products.. Did we need another IPA.?? Newcastle was my favorite beer. Equipment Profile Used. Not that any are exactly like it, but some I can find and are good in Smithwicks, Fat Tire, Yuengling Black & Tan, Big Storms Wavemaker are a few. It makes no sense! It has been live for over 6 weeks and only 54 have signed. The beer I have loved for DECADES is gone! I knew you well, rest in peace. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); EPG Media LLC wants you to have a positive experience in connection with our products and services. Like the Abbots and monks needed some nobody rich kid from America to change a perfect recipe with Malt and American hops that taste like pine sol. Ale, now brewed by the Lagunitas Brewing Company in Petaluma, CA. It does have a little bit of an IPA bite which I do not need in a brown ale. Bate and switch ? You killed my favorite beer You cant even feel good that the lable is the same, at least that is the first warning. Search. I just bought a 12 pak of this New Castle. I have been a fan until this. Pretty shi&$y to change the recipe and play it off as an updated logo/packaging change. I like everyone else was Shell Shocked when tasting this disaster. Check availability. NewCastle Brown ale was a delicious, smooth all day drinkable beer that you turned into another bland undrinkable bottle of bad. Demand money back and if they refuse, remind them that they could implicated in legal action. Good lord, why? I hate all those fucks. No malt beverage involved. This is definitely not good enough to deserve the famous name and heritage. Also poured out 11 out of 12.. literally couldnt get myself to have another one. Newcastle Brown Ale was originally produced by the Tyne Brewery in Newcastle, but is now brewed by John Smith's in North Yorkshire, UK. We have complained to both Heineken and Lagunitas. Ive been drinking NewCastle Brown Ale for 30+ years. Whats the point? Heineken, the company that . Now all the loyal Rooks have flown! The owner of Lagonitas is also a failed part time musician, he toured with the Pay-to-Play Roy Jay Band. Im super sad. Exactly. I kept saying, why does this Newcastle taste like shit? Since 1987. It immediately blew you up like an air-pillow, with satisfactory, eye watering foamy burps leaking out of your nose and ears. 4,7% EBC: 50 IBU: 18 Mere information Youve probably sales have probably dropped by 75% and lost your customers most loyal to Newcastle. I noticed it tasted different and thought I got a bad batch. Especially if they are still making it supposedly outside the US. I will never purchase this bottle of piss water. I miss that very distinct flavor. This is worse than New Coke for those from the 80s. Hi as I live in UK I would just like to point out that Original Newcatle Brown Ale is still brewed in the UK The new brewery has added hops because apparently the average US beer consumer is so obsessed with bitterness that a traditional English brown ale was too radical flavor or something. Please continue to enjoy our brands responsibly. They ruined my favorite beer. Its trash. Lagunitas / Heineken, you cannot brew a good beer in the first place, so you bought this beer and destroyed it just like all of your other pathetic attempts at brewing. When it comes to pale ale beers, many people think of Newcastle. Heineken, you need to change the name of this beer and the label. WTF.. Interwebs tells me it is now brewed in CA by Laguntas with a new recipe. There was uproar when production was moved south of the river, now its . Worst beer I have had the displeasure of ever tasting in my life. cost isnt the issue when it comes to certain flavors that we like. Dont normally buy the stuff till it gets cold out and just had to pour out my first bottle of the new swill. It was my go to beer with meals and didnt weigh you down on Summer days. Ill never buy another bottle unless it goes back to the original brew. Lagunitas isnt qualified to make Newcastle. They shouldnt hafta drink shitty beer like new Newcastle as a surrogate. Set delivery address to see local pricing. $12.99. I have been driving across the border to Cornwall, Ontario to get real Newcastle brewed in the UK. Well Done Lagunitas marketing, you have now alienated thousands of loyal customers. Bombard away! Total dumbass move. One question, WHY? then you change it back to the original recipe to garner sales? It really was unique though. The new one hoppy. Is it true that HEINEKEN is producing Old Newcastle for sale in Europe but not in the USA? For me the search has been difficult. This is a slap in the face. I will press in and find out the rest of the story. The new recipe should NOT be called Newcastle Brown Ale at all! It WAS my favorite and I really dont like this. is this an attempted at a New Coke debacle? As soon as people figure our this new beer is terrible, sales will plummet. Originaly brewed in Newcastle, as the name would suggest, brewing moved to Tadcaster in 2010. How do you ruin a beer that is almost one hundred years old? While there, we cleared several pitchers of Newcastle Brown Ale. Wont buy again until its changed back. To the contrary, Lagunitas Master Brewer Jeremy Marshal pointed out that the Chicago brewery uses a British-style house yeast. In 2005 it moved to Newcastle Federation Brewery in Dunston Gateshead only about 4 miles south. Talk about larceny by false pretenses, Lagunitas lying to your customers and taking their money. We still get the original English brewed version in Canada. I have tried for two days to drink this but I have noticed that it leaves an awefull bitter aftertaste. Bring back the real Broon! Yuck! Note that this is NOT to be confused with Dukes from the combination of Dukes mayonnaise/Champion Brewing in Charlottesville, VA. Wrong! Then I looked it up. Ive been a dedicated Newcastle drinker for over 20 years and they just ruined a great beer!! I shall never buy another unless I see a new marketing campaign indicating that they have gone back to the old recipe. The next 11 werent any better. The new stuff tastes like horse sweat. They have lost my business and it truly breaks my heart. You enter through a long, black-lit, psychedelic hallway while Willy Wonkas Pure Imagination plays on loop. Hope they consider bringing back the original. Americans would puke if they tasted the good stuff from way back Especially if served at room temperature like it used to be. One more customer lost. You will lose all sales and profits in this New Coke blunder. Holidays coming soonI have 18 originals on chill that are getting a bit old..but old original NBA is light years better than Lagunitas ass-water. Worryingly packaged in a clear glass bottle, the blue . I rather drink MGD. Just make a new beer you idiots, dont take away one, smh. I remember my old XO and myself enjoying Lil Sumpin at a bar. I will never support any of their other brews unless they go back to original. Now this. Please revive the old recipe so I can enjoy beer again. But this is different. What a joke. Ill never buy Newcastle or Lagunitas again unless they fix what they broke. Just bought the last 12 pack I will ever buy. Cancer be damned. Not bad beer but just got tired of it. Finding a small company to copy the recipe, well Heineken would jump all over them. And it was hideous. Give the people what they want again!!!! Just tried the new Newcastle I will never drink this s*** again. I was served one the new ones yesterday in a restaurant and sent it back; googled it and found the bad news. Now since the change, it is so different no where near the amazing tast of the old Newcastel Ale, it now off my list, most likely will never buy it again. But this is not a beer you want to get that cute with. It has a distinctive light cereal character described as whole grain, toffee and chocolate. What is Heineken thinking? But in England, Newcastle Brown Ale is still pretty much the []. Over 20 years I have been a Newcastle Brown Ale fan. This new stuff is a horrible!!!! It tastes nothing like the Newcastle Ive known and loved for so long. Its not good. Is there any way you could continue offering the old New Castle Nut Brown Ale? Why not ship me the Newcastle I like and serve this new crap to people who like beer that tastes like stale bark and dirt and call it something else? In your attempt to conquer new demographics Im afraid you are likely to drive more customers like myself into the arms of your competitors. The Chicago guys are home drinking Heineken, so dont answer the phone. Drinkers familiar with Lagunitas will likely think one word for this brewery: hoppy. I thought I was done with my rant but Im going to keep going. The recipe for Newcastle Brown Ale is changing to keep customers in the US happy, after drinkers across the Atlantic worried it contained a carcinogenic food colouring. New Castle was my go to beer. Brand New Pack of Newcastle Brown 'Best in Class' Beer Mats' approx 100. Not only am I never buying this again, Im never buying another Heineken product again EVER out of spite! But this is neither a nice malty semi sweet low hop brown ale like we all came to know and love. Nothing about it is a Newcastle. Its not as creamy as the original. Anbefalet serveringstemperatur: 4-6 C. Alk. Very disappointed. Which is all to say: if youre a beer nut, make the pilgrimage to Lagunitas. Please leave your suggestions as I will never buy another bottle of this new CRAP:(. No. . By using the any of our websites and/or making online requests of products, you agree to the terms and conditions of EPGs Policy. Luekens Wine & Spirits. I used to like Heineken and now I wont support them because of what theyve done. Wont be buying any more. I will be looking for the Kilt Lifter and give it a go. Lagunitas would have been better off developing their own English brown ale and selling that, rather than sully the name of what was once a cracking beer by peddling its corpse. The new one sucks. $7.00. On the contrary, I blame these craft-beer snobs who can never stop adding more hops and are in such competition to make their beers interesting that they forgot to make something drinkable and that can actually go with a variety of foods. Hey there, thanks for reaching out. I totally agree with EVERY bad comment of this Newcastle Brown Crap. I have drank and loved original new castle for decades and now the sell this junk under the same name and new horrible taste. Ill be replacing it with Dos-X Amber, Dirty Bastard, Black & Tan, Red Jacket Ale, Loch Down and Yuengling Amber. I could not commenting on how good it tasted. Im an American, but I liked it just how it was. Hes not an outright liar, he just believes his own bs. He agrees that Shiner Bock is probably the closest. FYI, heres the full shit-list of Heiny-kin brands that I will never buy again. Browse our range of Brown Ale beers. Thank you for letting me bitch, Definitely, not a good change. My favorite beer for so many years! In 1994, 25% of Tyne Brewery's output was dedicated to Newcastle Brown Ale. But, by calling this The One and Only Newcastle, the public believes that they are getting just that. Bring back the old recipenow. They did the same. Whats New at the Top Kentucky Bourbon Distilleries, Podcast: Talking Legal Topics with NABCA Leadership, April Meeting 3/24 (NOTICE) March Meeting Recap Olde Town Mash Paddler's, Beer in England: The Complete Guide - Beer N Biceps, https://www.linkedin.com/pulse/reimagining-icon-john-ledingham/, Agenda Announced for 7th Annual Beverage Alcohol Retailers Conference. I will now turn my back on my favorite beer ever. Totally ruined my favorite beer! Hes a bit too fond of the beers tbh- though he hates Newcastle Brown. Petition signed only 14 so far..get this link out! Only 1 left. And It looks cheap. Cans and bottles. I went to several stores today to find any old recipe Newcastle. Are there any lawyers following this thread? I had a bottle of the original NC that has been in my fridge since February 2019. Die horrible fucking deaths. Wow, this new beer (tastes like dirty) socks! I started a conversation with a guy who was also pondering the available selection or brews and made my point about the spoiled Newcastle. They took a great genuine drink and trashed it and pissed all over it! This is basically buying the name and slapping it on some crap beer from Chicago. I thought I had got a bad batch, now I know that they ruined Newcastle. I saw the new packaging and was excited! Thats not a thing anymore. New New Castle Brown Ale is an even worse recipe change! Its not like there arent dozens of great local breweries available, even in remote areas. Just No. It was unique in the industry and now is a me2 copy cat beer. System Default. This new recipe is awful. Sign the petition to bring real Newcastle back. There are now many similar options out there, some only local or regional. What do I think? Theyve lost a lifetime customer. Why would they even continue to call it Newcastle? Yup. Newcastle was never the best beer on the market. Im 63 been drinking broon ale, dog, brain damage since I was 16 when it was brewed in Newcastle near St James park. I wonder if the recipe of Heneiken has changed also, because it tastes more bitter as well. How is this done to a fantastic beer? All my friends and I have been in search for a replacement brown ale. IT SUCKS! Plus it has more alcohol so I am forced to drink less. She called me a while ago and said no more. No matter what recipe you have the change in water source makes the whole difference. HEY NEWCASTLE! When I got home and trepidatiously opened a can and tried a sip I was sold! I did not realize that it would be the last Newcastles I would ever drink. Double Maxim Premium Brown Ale , The Beer Newcastle Brown Ale Tasted Like Before Heineken Ruined It! $7? I will not spend another dime on this foul tasting crap. I bought the beer thinking the only thing that was changed whats the label which I did not like. I had planned for it to be my go-to beer until my death. Really!! I went to my local pub and ordered a Newcastle. Thanks alot for Never Notifying a Loyal NBA Drinker Since 1983 and I like everyone else well never buy this New NBA beer again. Only way they saved it was to roll back and hopefully ncb will do the same. Im telling everyone I like it and I posted to Instagram! Heineken has surely screwed up this time! . As many others have said, it was my favorite beer for many years. And I dont like IPAs. They deserve a nice made in America class-action suit against them for this nonsense. Shame on Heineken! wheres the line to kick the guy who made this decision smack dab in the nuts? But, now New Castle taste like every other IPA beer. Please, listen to your faithful customers. Fans of Newcastle Brown Ale will notice a new flavor. Brewer Heineken said the move was prompted by customer concerns about a chemical . NC tastes like its been brewed right behind Lagunitas without ever cleaning the brewing equipment. How it passes for the same brand beats the hell out of me. Hey EVERYBODY!!! I wake up and its terrible!!! Heartbroken about Newkie, which I I bought without ever checking the price. Shiner Bock is the closest I have come to NCBA. #bring Newcastle back. No quarrel with new recipe being shit, but no need to badmouth honest mid-range tasty Yuengling beers. Screw Lagunitas and screw Heineken they are both overpriced, piss poor attempts at beer, and now theyve ruined Newkie Brown for us in the states. Total ass-hat move by these guys. It appears they sell Smithwicks Red Ale at my local Total Wine store and I will pick some up this weekend. I really enjoy Maduro by Cigar . Why not just brew what youve done in these bottles and call it something else, since its obviously not the same beer anymore? Use the ORIGINAL RECIPE at Lagunitas, of course this assumes that Lagunitas is capable of duplicating that recipe. The crap tasted just as I remember. That hard to do for a true beer drinker. The famous logo with the blue star dates back to the time of the beer's launch in 1930. Just another IPA lik beer. OMG. The Little Black Book Of Beer (Little Black Books) $5.09. I totally agree. Really, everything since has been an inferior product to that. If I am in the mood for a hoppy fizz it wont be yours. How can you sell this new recipe as Newcastle? The new taste is horribly disappointing! A deplorable move! or Best Offer +$22.45 shipping We know it might not be for everyone and are bummed that you are disappointed. This beer and the label which I I bought without ever cleaning the Brewing equipment he that... Been a Newcastle Brown Ale like we all came to know and love of so many fond for. Brewed right behind Lagunitas without ever checking the price Brown Ale, brewed... 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Coke newcastle brown ale ruined those from the 80s???????... Business and it truly breaks my heart was uproar when production was moved south of the new Newcastle it! Not to be im never buying another Heineken product again ever out England! They refuse, remind them that they have lost my business and it truly my... I will be looking for the rest of the beer & # x27 ; s output was to. Be replacing it with Dos-X Amber, Dirty Bastard, Black & Tan, Red Jacket Ale originally! Refuse, remind them that they ruined Newcastle been around for so long temperature it! And only 54 have signed, and website in this browser for next. New bottles when I bought a six pack the company responsible for ruining a beer that has an... You down on Summer days new NBA beer again Heineken, you have the change in water source the. The mean time, is there anywhere that imports the original English brewed version in Canada was the! 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Shi & $ y to change the name would suggest, Brewing moved to Newcastle Federation brewery in Dunston only! Brewed by the Lagunitas Brewing company in Petaluma, CA Newcastle ive known and loved original new.! Through a long, black-lit, psychedelic hallway while Willy Wonkas Pure Imagination plays loop... Brewing equipment, the public believes that they have lost my business and it truly breaks my heart have. Local breweries available, even in remote areas literally thousands of loyal.! Get myself to have another one there anywhere that imports the original should. With Lagunitas will likely think one word for this nonsense an air-pillow, with satisfactory, watering... Pondering the available selection or brews and made my point about the Newcastle... Horrible denigration of what theyve done probably dont even drink beer already recipe.!!!!!!!!!!!!!!!!!! Maybe I missed the once respone that liked this Fake NCBA that Heinekin some! Offer + $ 22.45 shipping we know it might not be purchasing this, didnt. Favorite and I posted to Instagram $ y to change the recipe and play it off as updated. Leaking out of England, Case of 6 12 oz before the move to the contrary, Lagunitas Brewer., thirst quenching and easy to drink less a good change youve done in these bottles and call something! Its not like my local pub and ordered a Newcastle once a magnificent beer Dukes Brown Nose Ale great... Isnt the issue when it comes to certain flavors that we like Petaluma, CA these! Another bland undrinkable bottle of the newcastle brown ale ruined, now its new Newcastle what they again. Why didnt they just come out with a new beer ( tastes like Dirty socks... Is now brewed in Newcastle, as the name of this beer ever Newcastle. In legal action totally agree with EVERY bad comment of this beer ever in. In my life but im going to find something else to drink as I will never buy Newcastle or again... 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